Musical.ly

Musical.ly users could record 15-second to 1-minute videos in one or multiple shots, lip-syncing to sounds or comedy. The platform also enables editing, through 14 pre-set filters and effects that allow to change the speed or reverse the motion of the recording. Additionally, musical.ly also has a feature to create shorter videos, named “live moments”, which are essentially GIFs with music.

Users on this platform could “remuse” (reuse) sounds created by other users, which instills a new level of engagement with the content.